Anti-Spam Policy
The team at MailLadder understands the privacy concerns of internet users. Therefore we are dedicated to avoid sending unsolicited emails or spam emails. We are not allowed to use our email system to send spam and always looking to maintain the quality of our service. There are various control mechanisms implemented, so if you are not allowed to upload your customer database or send emails, please be kind enough to read the alert message you get. If you attempt any unethical activities through oursystem, it will not allow you to proceed with the email sending process. If our system notes this unusual behavior and repeating attempts, we will contact you and end the business partnership with MailLadder.
Whenever you send emails through MailLadder , it should include an easy way for subscribers/ your customers to remove themselves via unsubscribe link and if they directly call to MailLadder office or send us email asking to unsubscribe, we will remove them from your database and inform you via email alert.
Violating the Anti –Spam Policy
Violations can happen in following ways listed below
- By sending spam emails
- By not responding to our inquiry about the source of your customer base. Please note that, we don't do this for every customer, but only when our system alerts us your database is not meeting the guidelines of Anti –Spam Policy.
- By not including the required elements on every email sent through MailLadder system.
- Email address from your customer list in our abuse reports or SpamCop Reports
- We get any complaints regarding your emails broadcasting
Further, we will continuously monitor the internal statistics and may have discussions with respective customers regarding the violations. However MailLadder has the right of making the final decision to suspend customers who abuse our service.
MailLadder will not accept business from any company with emailing practices that would create a negative delivery reputation for our service.
Required Elements on Every Mass E-mail
Every mass e-mail sent through MailLadder must contain:
- Information on how the recipient joined the list
- An unsubscribe mechanism, such as an unsubscribe link (for HTML messages) or instructions to reply back with "unsubscribe" in the Subject line (for plain text messages)
- The sender's postal address and contact details
Read More about Spam
Definition of Spam
Spam is unsolicited email sent in bulk. Any promotion, information or solicitation that is sent to a person via e-mail without their prior consent, where there is no pre-existing relationship between the sender and the recipient, is spam.
Examples of Spam
- Any e-mail message that is sent to a recipient who had previously signed up to receive newsletters, product information or any other type of bulk email but later opted-out by indicating to the sender that he or she does not want to receive any more emails, then that email is spam.
- Any e-mail message that is sent to a recipient that has had no prior association with the organization or did not agree to be e-mailed by the organization is spam.
- Any e-mail message that is sent to a recipient without a way for a person to opt-out or request that future mailings not be sent to him or her, is spam.
- Any email message that does not have a valid email address in the 'From Line' is spam.
- Any email message that contains any false or misleading information in the header, subject line or message itself is spam.
- Any email that says you can earn $1000s each week from home is spam.
- Any email message that promotes an adult web site is spam, unless the recipient has specifically requested information from that web site.
- Any message that contains "ADV:", "ADV ADLT:", or "ADV ADULT" in the subject is spam.
- Any message that is sent to e-mail addresses that have been harvested off of web sites, newsgroups, or other areas of the Internet is spam.
- Any message that is sent to e-mail addresses that have been gathered via "e-mail appending", also known as, e-pending, is spam. E-pending is the practice of merging a database of customer information that lacks e-mail addresses for the customers with a third party's database of e-mail addresses in an attempt to match the e-mail addresses with the information in the initial database.
What is not Spam
- An e-mail message is NOT spam if the recipient has in anyway requested that email be sent to him or her from the sender or the sender's organization.
- Anytime an organization sends a mass e-mail message to one of its customers, it is NOT spam provided that the organization offers a way for the customer to opt-out of future mailings and that the customer did not previously opt-out.
- An e-mail message is NOT spam when sent to recipients who agreed to receive information or promotions from a partner organization (as long as there is a clear opt-out option).
Any customer that sends spam is in violation of this Anti-Spam policy. .
http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business
